Creative is guided by the principle that sustainable development depends on women and men having equal opportunity to develop their potential and contribute to their communities and societies. Having a gendered perspective in development can help overcome restrictive gender norms, improve development impact and promote equitable progress that improves the lives of all.
Creative’s work promoting gender equity dates back to the company’s beginning and remains a key pillar of its development strategies. By identifying gender gaps and opportunities, and then addressing them through gender-integration in program design, implementation and evaluation, Creative improves the effectiveness of its programs across the board.
From anti-trafficking programs in Albania to workforce development in Afghanistan, Creative’s gender-integrated programs have fostered safe schools, enhanced women’s participation in elections, supported women’s leadership and entrepreneurship, and reduced gender-based violence.
Creative has developed toolkits and assessment tools, including the Institutional and Gender Audit, which helps determine the extent to which organizations are integrating gender equity into institutional processes and programming, and assesses their capacity before and after receiving support for organizational strengthening.
Creative’s key contribution has been in girls’ education— improving access for girls in countries where it is limited and enhancing the quality of education for both girls and boys. In places where low expectations contribute to poor learning outcomes for boys, Creative develops strategies to address the barriers that inhibit achievement. These investments have yielded positive and significant results for people including more and better work opportunities, higher incomes and better health. As a result, communities and societies are also better off.