To meet and sustain the growing demand for education, today’s instructional systems must be effective, efficient and able to address the needs of diverse populations. Since 1977, Creative’s leadership has embraced and promoted quality education as the foundation for a child’s future, a family’s financial viability and a community’s stability.

Creative is one of five current holders of the Assistance to Basic Education: All Children Reading (ABE ACR), an Indefinite Delivery Indefinite Quantity Contract (IDIQ). This IDIQ is a global mechanism that issues competitive task orders designed to provide developing countries with technical assistance to support USAID Missions in achieving Goal One of the USAID Education Strategy (2011-2015) to improve reading skills for 100 million children in primary grades by 2015.

Creative’s approach engages people and institutions from the student level to the systems level to achieve sustainable learning outcomes and integrated support for high-quality and inclusive education. Its instructional systems experts support local and national efforts to increase student learning achievement—especially in early grade reading and math—through a deep understanding of challenges and assets and proven models for increasing literacy, numeracy, attendance, school management and community engagement.

The wellbeing of the pupils, community support systems and economic conditions all play into students’ ability to access education, learn to their fullest potential and grow into successful adults who find meaningful work. Creative’s holistic “whole child, whole teacher, whole school” approach combines teacher professional development, curriculum and policy development, and school management with wraparound services such as psychosocial counseling, health services, household support and more.

By working closely with local education stakeholders—ministries of education, NGOs, private education providers and communities—Creative’s education services support local and national goals from design through to implementation and assessment.



Scholarship recipient overcomes conflict and poverty to teach in FATA

When conflict nearly derailed Sami Ullah’s dream of becoming a teacher, he persevered. With a scholarship from the USAID-funded Pakistan Reading Project, he earned his degree and is ready to support FATA’s students. Learn More...

New policy brings designated reading time to Pakistan schools

Over 227,000 young readers from 8,180 schools are getting more support and practice than ever before thanks to a new policy that designates reading time in public schools. Learn More...

Morocco: Boosting critical reading instruction, building a culture of literacy

Middle school is a key time to master critical reading, but teachers often lack skills and resources to bring struggling students up to grade-level. See how Creative, USAID and the Moroccan Ministry of Education partnered to boost reading instruction and build a culture of reading. Learn More...