To meet and sustain the growing demand for education, today’s instructional systems must be effective, efficient and able to address the needs of diverse populations. Since 1977, Creative’s leadership has embraced and promoted quality education as the foundation for a child’s future, a family’s financial viability and a community’s stability.

Creative is one of five current holders of the Assistance to Basic Education: All Children Reading (ABE ACR), an Indefinite Delivery Indefinite Quantity Contract (IDIQ). This IDIQ is a global mechanism that issues competitive task orders designed to provide developing countries with technical assistance to support USAID Missions in achieving Goal One of the USAID Education Strategy (2011-2015) to improve reading skills for 100 million children in primary grades by 2015.

Creative’s approach engages people and institutions from the student level to the systems level to achieve sustainable learning outcomes and integrated support for high-quality and inclusive education. Its instructional systems experts support local and national efforts to increase student learning achievement—especially in early grade reading and math—through a deep understanding of challenges and assets and proven models for increasing literacy, numeracy, attendance, school management and community engagement.

The wellbeing of the pupils, community support systems and economic conditions all play into students’ ability to access education, learn to their fullest potential and grow into successful adults who find meaningful work. Creative’s holistic “whole child, whole teacher, whole school” approach combines teacher professional development, curriculum and policy development, and school management with wraparound services such as psychosocial counseling, health services, household support and more.

By working closely with local education stakeholders—ministries of education, NGOs, private education providers and communities—Creative’s education services support local and national goals from design through to implementation and assessment.



An insider look at bringing literacy education to children in conflict

Creative’s Senior Associate in Instructional Systems, Fathi El-Ashry, shares his insights and best practices to remove barriers and improve literacy education for all children, including those living amidst conflict and crises. Learn More...

300,000 textbooks distributed to children in northern Nigeria

Textbooks were delivered to students and teachers in January through Northern Education Initiative Plus, a project that improves the early grade reading skills of children in nearly 900 primary schools in Nigeria’s Sokoto state. Learn More...

Innovative digital storytelling pilot project boasts positive results

In a Makhalidwe Athu project survey, 100 percent of the family members reported they read the digital messages at least once a week with their children. Learn More...