To meet and sustain the growing demand for education, today’s instructional systems must be effective, efficient and able to address the needs of diverse populations. Since 1977, Creative’s leadership has embraced and promoted quality education as the foundation for a child’s future, a family’s financial viability and a community’s stability.

Creative is one of five current holders of the Assistance to Basic Education: All Children Reading (ABE ACR), an Indefinite Delivery Indefinite Quantity Contract (IDIQ). This IDIQ is a global mechanism that issues competitive task orders designed to provide developing countries with technical assistance to support USAID Missions in achieving Goal One of the USAID Education Strategy (2011-2015) to improve reading skills for 100 million children in primary grades by 2015.

Creative’s approach engages people and institutions from the student level to the systems level to achieve sustainable learning outcomes and integrated support for high-quality and inclusive education. Its instructional systems experts support local and national efforts to increase student learning achievement—especially in early grade reading and math—through a deep understanding of challenges and assets and proven models for increasing literacy, numeracy, attendance, school management and community engagement.

The wellbeing of the pupils, community support systems and economic conditions all play into students’ ability to access education, learn to their fullest potential and grow into successful adults who find meaningful work. Creative’s holistic “whole child, whole teacher, whole school” approach combines teacher professional development, curriculum and policy development, and school management with wraparound services such as psychosocial counseling, health services, household support and more.

By working closely with local education stakeholders—ministries of education, NGOs, private education providers and communities—Creative’s education services support local and national goals from design through to implementation and assessment.



Local radio: A voice for literacy education in Nigeria

Part of the Northern Education Initiative Plus project, the Let’s Read! radio programs are airing in Sokoto and Bauchi states to encourage communities to create a culture of reading. Learn More...


Creative’s on-site early childhood education preps kids for school, boosts staff morale

A new model for employer-supported, early childhood education could benefit companies and their staff. Tassew Zewdie, former Chief of Party for Creative's USAID-Read to Succeed project, explains “The Creative Way”. Learn More...


Accountability at all levels key to improving education: UNESCO report

Accountability is key to making real progress in achieving quality basic education for all children, UNESCO finds in its annual Global Education Monitoring Report. Learn More...