Global Mamas: Boosting employment & exports in partnership with the Trade Hub
Global Mamas: Boosting employment & exports in partnership with the Trade Hub from Creative Associates Int’l on Vimeo.
The USAID West Africa Trade & Investment Hub is supporting Global Mamas’ launch of at least nine new products from three product lines—sustainable packaging, skincare and jersey-knit cotton. Through newly devised targeted-marketing efforts, Global Mamas forecasts its domestic sales to recover and then increase to $300,000 by the end of the project cycle, and its export sales to reach nearly $1.6 million, primarily to the United States. Based in Accra, Ghana, the Global Mamas community is comprised of thousands of people from around the world working together with the mission of creating prosperity for African women and their families. The USAID West Africa Trade & Investment Hub catalyzes economic growth through co-investing with the private sector to generate new investment, create new jobs and increase the value of regional and international exports in West Africa.