El Salvador has some of the highest rates of gender-based violence in Central America. One NGO in Santa Ana, El Salvador, is leveraging beauty salons to reach women with messages of empowerment, self-care and more as a way to counter GBV.

The U.S. Agency for International Development’s Office of Transition Initiatives is supporting the effort in El Salvador. The comments contained in the video are those of the interviewees and do not reflection to opinion or position of the U.S. government.